“We believe that a brand's success lies in the power of its story, and we are here to craft narratives that resonate and endure.”
Ilaria Niccoli, Creative Director
Ilaria Niccoli
Ilaria Niccoli is an accomplished designer with a remarkable portfolio spanning almost 20 years, showcasing her expertise in packaging, merchandising, and branding across Europe, Asia, and North Africa. Recognized for her strategic thinking and exceptional execution, she consistently delivers distinctive and memorable projects by combining determination with a holistic approach that considers diverse cultural perspectives and social needs.
In 2018, Ilaria founded Niccoli.Design, a boutique branding firm based in Shanghai specialising in crafting narratives seamlessly (be it packaging, visual assets, or brand identity) for global companies to help them navigate into the Chinese and SEA markets. The firm aims to establish a meaningful connection with its clients by providing them with targeted support, ultimately aiding them in building a successful brand or product. In 2023 Niccoli.Design expanded its operations to Barcelona, with a focus on the EMEA market.
Having lived and worked in various countries, including Italy, the UK, China, Vietnam, and Indonesia, before finally settling in Spain, Ilaria brings a multicultural perspective to her work. Her professional experience boasts collaborations with a range of entities, from startups to multinational giants such as STARBUCKS, FRIESLAND CAMPINA, VENCHI, AUTOGRILL and PININFARINA. Her professional journey reflects a diverse and insightful approach to design.
Current professor in Design Management at EINA (UAB) Barcelona.
Past professor in packaging, design and semiotics in Milan and Shanghai (Domus Academy, NABA, Confartigianato, Shanghai Business School, Shanghai Institute of Visual Art).
If you would like to know more, get in contact or follow Niccoli.Design on Instagram and Facebook.