Starbucks Autumn Festival mooncake gift box with floral illustrations and gold details Starbucks Music Forest merchandise design Almaza hospitality brand identity Bacaro Saigon restaurant brand collection Starbucks cherry blossom seasonal packaging Starbucks mooncake gift box 2022 with art display frame EarpostKit mailer boxes top view Almaza hospitality brand materials Freestyle brand design project Sospeso Coffee brand identity Starbucks GoodGood packaging and branding Starbucks mooncake gift box 2023 with coffee journey illustration Bacaro Saigon restaurant brand touchpoints Starbucks spring campaign art direction Starbucks Chinese New Year biscuit cans gifting Open Source Management brand identity poster Birra Viola label design

We design brand experiences
and packaging worth keeping.

A few places we do our best work

Hospitality design work

Hospitality

Brand worlds and guest touchpoints that feel considered — from identity to menus, amenities, and on-site packaging.

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Food and beverage design work

Food & Beverage

Packaging and gifting that tell the story at a glance — seasonal kits, limited editions, and retail-ready systems.

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DTC and consumer design work

DTC & Consumer

Packaging and unboxing that build perceived value and trust — designed to scale across SKUs and customers.

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We build cohesive brand and packaging systems, designed to scale and ready for execution.

Brand strategy & narrative

Positioning and messaging that make the brand story clear, consistent, and easy to use across touchpoints.

Visual identity systems

A flexible visual language: logo, design rules, and guidelines to keep everything coherent as the brand grows.

Packaging systems

Packaging families built to scale across SKUs, formats, and markets: clear, consistent, and compliance-aware.

Unboxing experience

The full unboxing flow, from structure to inserts, designed to feel intentional, useful, and memorable.

Gifting & merchandising

Premium kits and seasonal drops, with the details that make gifting feel special and clearly on-brand.

Wayfinding & Design for All

Wayfinding and signage that are intuitive, inclusive, and accessible in real spaces.

Content, campaigns & digital touchpoints

Launch assets, OOH campaign visuals, website design direction, and lightweight motion that extend the brand system across digital and physical touchpoints when needed.

Production support

Supplier alignment and print-ready delivery, plus styling direction when a shoot is involved.

Work we are proud of

Bacaro Saigon

Translating Venetian wine culture into a bar concept
Starbucks – Mooncake Gifting project

Starbucks – Mooncake Gifting

Designing reusable packaging for seasonal gifting

EarPostKit

Building a brand system for a pet-care product
Carlo Showroom project

Carlo Showroom

Repositioning a design-led brand for manufacturing
Starbucks – Music Forest project

Starbucks – Music Forest

Illustrating a playful Summer merchandise collection
Almaza Hotel project

Almaza Hotel

Designing a narrative-driven identity for boutique hospitality
Starbucks – GoodGood Campaign project

Starbucks – GoodGood Campaign

Creating a bold identity for plant-based dining
Starbucks – XMAS Chilled Cups project

Starbucks – XMAS Chilled Cups

Extending the holiday RTD packaging system
DLArchitecture project

DLArchitecture

Designing elegant wayfinding for contemporary offices
Starbucks – Mooncake FY22 project

Starbucks – Mooncake FY22

Designing gift packaging with a second life
View all projects →

How we work

We bring clarity to complexity, and turn it into something that holds.

Discover

Discover

We uncover what matters.
Market, audience, competitors, and constraints — distilled into insight.

Define

Define

We set the direction.
Positioning, narrative, and the visual territory to build from.

Design

Design

We turn it into form.
Identity, packaging, and experience systems, refined through iteration.

Deliver

Deliver

We bring it to life.
Production-ready files, guidelines, and launch-ready assets.

Who we partner with

“Ilaria has been a key creative agency partner for Starbucks. What sets her apart is her ability to interpret a brief with precision. She is incredibly reliable and efficient, often understanding the direction before it's fully explained. Her expertise truly shines in packaging design, where she brings concepts to life with a tasteful, trend-aware aesthetic.”

Sophia Leong Head of Product Concept Development, R&D, Starbucks China

“Ilaria is the kind of design partner everyone needs. She brings ideas to life with detail and experience, collaborates seamlessly, and isn't afraid to challenge your thinking. Her perspective consistently pushes projects in the right direction.”

Lody Claros Founder, EarPostKit LLC

“Enjoyed thoroughly working with Ilaria on various corporate innovation projects. She has the ability to not just come with many creative and innovative ideas that our team never thought of, but also think in practicality and execution of the product with a good sense of the consumer.”

Philip Man Entrepreneur and Cofounder at Welling

“Ilaria is a designer who brings a rare balance of creative vision and technical expertise. Her understanding of packaging structures and printing techniques ensures that every concept is not only distinctive, but also grounded in production reality.”

Fabio Villa General Manager, Nava Press Shanghai

“Ilaria is reliable, proactive, and communicates effectively, ensuring that projects move forward smoothly and efficiently. Her problem-solving mindset and calm approach make her a valuable partner, even in more complex situations.

Over the years, we have developed not only a strong professional relationship but also a genuine personal connection. I can confidently recommend her work 100%.”

Anna Gutierrez Serra Director of CARLO Showroom

Ready to elevate your brand experience?

Whether you're launching, scaling, or re-positioning — packaging and storytelling can do the heavy lifting.

Contact the studio →