Niccoli.Design is a creative studio specializing in brand worlds, packaging systems, and unboxing experiences.

We partner with hospitality and consumer brands to translate strategy into tangible, premium design, built to ship, scale, and perform in the real world.

Location Barcelona, working internationally

Languages English / Spanish / Italian

Collaboration Remote by default; in-person by appointment

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What we do

We design the system around your brand—so every touchpoint feels coherent, intentional, and valuable.

Brand strategy & narrative
Visual identity systems
Packaging systems
Unboxing experience
Gifting & merchandising
Content & motion
Production support

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How we operate

Niccoli.Design is studio-led by Ilaria Niccoli and delivered with a trusted network of senior specialists assembled per project. This model gives you the focus and continuity of a single creative direction with the breadth of a full studio. Depending on scope, projects may include:

Copywriting and tone-of-voice support
Motion design / video
3D visualization
Web design & development partners
Photography / styling direction
Packaging engineering and structural support
Production and supplier coordination

One point of contact. One creative direction. The right team for the job.

Founder & Creative Director

Ilaria Niccoli

Ilaria leads every project personally, from the first conversation to final delivery. For her, good work starts with understanding not just the brief, but the people behind it, the context they are working in, and what the project truly needs to achieve.

Her approach combines deep technical knowledge of branding and packaging with a strong sensitivity to culture, storytelling, and perception. She cares as much about how something is made, produced, and implemented as she does about how it looks and feels. That balance between strategy and craft, concept and execution, is at the core of how she works.

She values clear communication, mutual trust, and long-term relationships. Direct and collaborative in her approach, Ilaria takes every commitment seriously. Her role is not only to define a strong creative direction, but to carry it through with care, professionalism, and reliability.

“For me, a strong idea is only the beginning, what gives it real value is the care and consistency with which it is carried into the world.”
Ilaria NiccoliCreative Director

Teaching, workshops & invited talks

Teaching and invited talks are an ongoing part of the studio's practice. They inform the way we work with clients, helping structure ideas, guide decisions, and communicate complex design topics clearly across different audiences. They also keep the studio connected to emerging perspectives in design, business, and culture.

Topics include

Branding, packaging systems, design project management, creative direction, and experience-led design.

We also offer talks and workshops for companies, accelerators, and events. Visit the Advisory page for current formats and topics.

Selected institutions and programs

EINA (UAB), Barcelona
The American College of the Mediterranean, Barcelona
Shanghai Institute of Visual Art / DETAO Masters (PRC)
Shanghai Business School (PRC)
NABA, New Academy of Beaux Arts (Italy)
Politecnico di Milano (Italy)
Confartigianato (Italy)
FederLegno Arredo, Milan (Italy)
HOST, London (UK)

What clients value

“Ilaria has been a key creative agency partner for Starbucks. What sets her apart is her ability to interpret a brief with precision. She is incredibly reliable and efficient, often understanding the direction before it's fully explained. Her expertise truly shines in packaging design, where she brings concepts to life with a tasteful, trend-aware aesthetic.”
Sophia Leong Head of Product Concept Development, R&D, Starbucks China

“Ilaria is the kind of design partner everyone needs. She brings ideas to life with detail and experience, collaborates seamlessly, and isn't afraid to challenge your thinking. Her perspective consistently pushes projects in the right direction.”
Lody Claros Founder, EarPostKit LLC

“Enjoyed thoroughly working with Ilaria on various corporate innovation projects. She has the ability to not just come with many creative and innovative ideas that our team never thought of, but also think in practicality and execution of the product with a good sense of the consumer.”
Philip Man Entrepreneur and Cofounder at Welling

“Ilaria is a designer who brings a rare balance of creative vision and technical expertise. Her understanding of packaging structures and printing techniques ensures that every concept is not only distinctive, but also grounded in production reality.”
Fabio Villa General Manager, Nava Press Shanghai

“Ilaria is reliable, proactive, and communicates effectively, ensuring that projects move forward smoothly and efficiently. Her problem-solving mindset and calm approach make her a valuable partner, even in more complex situations.

Over the years, we have developed not only a strong professional relationship but also a genuine personal connection. I can confidently recommend her work 100%.”
Anna Gutierrez Serra Director of CARLO Showroom

Who we partner with

Let's talk

If you're launching, re-positioning, or upgrading perceived value through packaging and storytelling, we can help.

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