A selection of brand, packaging, and experience projects across various industries.
Bacaro Saigon
Translating Venetian wine culture into a bar concept
Starbucks – Mooncake Gifting
Designing reusable packaging for seasonal gifting
EarPostKit
Building a brand system for a pet-care product
Carlo Showroom
Repositioning a design-led brand for manufacturing
Starbucks – Music Forest
Illustrating a playful Summer merchandise collection
Almaza Hotel
Designing a narrative-driven identity for boutique hospitality
Starbucks – GoodGood Campaign
Creating a bold identity for plant-based dining
Starbucks – XMAS Chilled Cups
Extending the holiday RTD packaging system
DLArchitecture
Designing elegant wayfinding for contemporary offices
Starbucks – Mooncake FY22
Designing gift packaging with a second life
Grow Gorgeous Haircare
Designing limited edition gifting for China's biggest shopping event
Starbucks – Mooncake FY23
Narrating a coffee journey through gifting
Starbucks – RTD Holiday Frappuccino
Designing festive packaging for ready-to-drink
Venchi – Valentine’s Day Gift Box
Celebrating love in all its forms through seasonal packaging
OSM – Brand System Redesign
From fragmentation to a cohesive, scalable identity system
Santoni – ITMA Fair
Simplifying complex technology through infographics
Santoni – Showroom Visuals
Translating innovation into showroom visuals and sales tools
Sospeso Coffee
Branding a community-driven coffee concept
Starbucks – Spring Campaign FY21
Expressing seasonal romance through illustration
Starbucks – Seasonal Chilled Cup
Defining a product’s tone through packaging
Starbucks – Lunar New Year Gifting
Crafting a festive gifting experience for Chinese New Year
Starbucks – Christmas Campaign
Interpreting global guidelines for a local audience
Starbucks – Mid-Autumn Campaign
Bringing the mooncake tradition to a younger audience
Starbucks – Autumn Campaign
Revitalising seasonal visuals with naïve illustration
Starbucks – Dragon Dumplings Bag
Designing eco-friendly bags for outdoor adventures
Starbucks – Spring Campaign FY20
Capturing nature’s awakening through seasonal campaigns
FrieslandCampina
Shaping a new cheese snack for the Chinese kids market
Freestyle × Pininfarina
Rebranding a global outdoor furniture group
SunSitt × Pininfarina
Rebranding a high-end outdoor furniture maker
Southy
Packaging southern Italian products with playful character
Starbucks – Summer Campaigns
Channelling seasonal energy through vibrant visuals
Viola
Repositioning an Italian craft beer for China
Viola – Point of Experience
Designing experiential retail for craft beer
Lonza – CPhI 2019
Visualizing pharmaceutical innovation at a global fair
Lonza – Vitafoods Exhibition Visuals
Visualizing nutraceutical science for a global brand
Starbucks – XMAS Chilled Cups
Reinterpreting retail cups for ready-to-drink
Boutique de Beauté
Building a natural skincare brand from scratch
DTMF.io
Building a digital brand for virtual phone numbers
Penjing Lab
Naming and branding a bonsai workshop in Shanghai
KIKO – Christmas Campaign
Creating a dreamlike holiday world for cosmetics
BYLU Design
Crafting a brand identity for an architecture firm
UNIDO – Creative Lebanon
Designing olive oil packaging for Lebanese cooperatives
Starbucks – Spring Campaign FY22
Translating radiant optimism into photographic campaigns
Illustrations
A collection of hand-drawn and digital mixed media illustrations
Logo Collection
Showcasing a selection of logo designs
Editorial
Structuring complex information for print