Freestyle × Pininfarina

Freestyle Group, a leader in outdoor furniture and camping accessories headquartered in Ningbo, China, commissioned Pininfarina Industrial to design several of their furniture collections. Pininfarina then appointed Niccoli.Design to rebrand the umbrella group and a number of its sub-brands.

The rebranding draws inspiration from major furniture design brands: minimal, linear forms combined with a pictogram that becomes a modular pattern and an expressive element of the identity. The system scales across spatial applications, stationery, and environmental graphics, creating a cohesive and contemporary brand world.