SunSitt × Pininfarina

SunSitt, a leader in high-end outdoor furniture designed by Pininfarina, needed a rebrand that would reflect the uniqueness and craftsmanship of its products. The project began with a competitive analysis and a deep understanding of the client's positioning within the premium design market.

The result is a sophisticated, hand-written logo rooted in the gesture of calligraphy — a single, unrepeatable mark that imprints a unique shape on paper. The visual identity aligns naturally with the company's positioning and the distinctive character of its furniture, reinforcing a sense of precision, exclusivity, and design intention.