KIKO – Christmas Campaign

The campaign celebrates Christmas as a special moment where dream and reality become a unique dimension. The KIKO woman experiences a surreal dream while finding authentic self-expression through reflections that create optical distortion of reality.

A bizarre, dreamlike, unconscious dimension, where the woman can be at the same time dreamy and resolute, feminine and futurist. Primary packaging uses holographic print to echo external graphics, while secondary packaging employs holographic paper emphasizing moiré effects.