Penjing Lab
Naming and branding a bonsai workshop in Shanghai
Challenge
Defining the soul, the name and the visual identity of a brand new bonsai workshop, a multi-functional space located in a suggestive area of Shanghai. PENJING is the ancient Chinese art of depicting artistically formed trees and landscapes in miniature.
Outcome
The first part of the brand name evokes the uniqueness of the Chinese location. LAB evokes the hotbed of ideas, the creative workshop where it’s possible to experiment new techniques. The whole branding experience was designed: naming, logo, stationery and strategic presentation.
Client
Penjing Lab
Creative Direction
Niccoli.Design