Lonza – CPhI 2019
Visualizing pharmaceutical innovation at a global fair
Challenge
Capsugel, a division of Lonza Pharma & Biotech specializing in capsule delivery solutions, needed booth design for CPhI Worldwide 2019 in Frankfurt, themed around “The connected world.”
Outcome
The visual identity encompassed innovative product portfolios and their packaging. These visuals were applied across booth walls, videos, marketing collateral, and social media platforms.
Client
Thomas Berloffa Design Studio for Lonza
Creative Direction
Thomas Berloffa
Art Direction
Ilaria Niccoli