Lonza – Vitafoods Exhibition Visuals

Create the visual identity for Lonza’s booth at Vitafoods Europe in Geneva, a leading trade fair dedicated to nutraceutical ingredients and functional nutrition. The booth architecture was designed by Thomas Berloffa Design Studio, with whom Niccoli.Design regularly collaborates on exhibition and trade show projects. The challenge was to translate Lonza’s scientific expertise into a visual language that could resonate within the nutraceutical context of the fair—communicating innovation while remaining clear, engaging, and accessible to visitors.

A dynamic visual system was developed to animate the booth and support Lonza’s narrative around nutrition and human health. The graphics explore the interaction between people, ingredients, and the body: intersecting silhouettes represent the different individuals who benefit from the products, while their interaction activates vibrant color compositions across the space. Symmetrical graphic elements create a dialogue between natural ingredients and the physiological processes they generate, visually expressing the connection between nature, science, and nutraceutical innovation. Applied across large-scale walls, digital screens, marketing materials, and social media communications, the system transforms the booth into a cohesive brand environment that complements the architectural design and strengthens Lonza’s presence at the fair.