Starbucks – XMAS Chilled Cups
Extending the holiday RTD packaging system
Challenge
For the second year in a row, Starbucks chose Niccoli.Design to design their Ready-to-Drink Chilled Cups for the Holiday season, reinterpreting the current Christmas-themed retail cups.
Outcome
The goal was to leverage the retail halo of Starbucks in the Christmas season and bring the holiday experience to more consumers beyond the stores, while raising the market buzz and attracting new customers.
Client
Starbucks China
Creative Direction
Niccoli.Design