Starbucks – Mooncake FY22

Moon+Moment is the theme of the FY22 mooncake gift boxes designed for Starbucks. The design approach emphasized fun, youth, urban look and sophistication, creating packaging that would resonate with a younger audience while maintaining a premium feel.

The exterior features a golden moon (textured hot foil) standing out of a clean and fun colour palette. The interior showcases a sophisticated illustration inspired by a dreamy mountaineering scenario, where lines are moved by a gentle breeze. Lines and dots express movement and grounding, conveying an abstract essence. The packaging sustains the planet by giving a second life to the premium boxes, converting them into photo frames and collection boxes.