Starbucks – Mooncake FY23

During the Mid-Autumn Festival, Starbucks dedicated its coffee journey to offering three varieties of coffee-flavoured mooncakes, meticulously crafted. Consumers can experience distinctive flavors from three major coffee-producing regions: Latin America (cocoa notes), Africa (fruity aroma), and Asia-Pacific (herbal scent).

The boxes take the form of portable bags with vibrant illustrations depicting coffee plantations across Southeast Asia, Latin America, and Africa. The shopping bag bears stamps reminiscent of those found on suitcases or travel documents, enhancing the sense of a captivating coffee journey.