Starbucks – RTD Holiday Frappuccino
Designing festive packaging for ready-to-drink
Challenge
Introducing the revived Toffee Hazelnut flavor of Starbucks RTD Frappuccino just in time for the holiday season. The design maintains visual consistency by drawing inspiration from retail cups, establishing a unified regional presence across channels.
Outcome
The label prominently features a festive red color to capture the essence of the holiday season, while maintaining the Frappuccino brand language across the range.
Client
Starbucks China
Art Direction
Niccoli.Design