Starbucks – Spring Campaign FY20

Sophisticated and aspirational — that’s the look of the Spring campaign launched by Starbucks in 5,000+ shops across China. Spring is the time of the year when nature wakes up and people find new energy to connect with it and with others.

Three key visuals illustrated different blooming phases: growth/budding, full blooming and fading, through different color accents and props. The campaign merged elegance and style with contemporary aesthetics, emphasizing reflection, looking-alike, new points of view, and connections.