Starbucks – Dragon Dumplings Bag
Designing eco-friendly bags for outdoor adventures
Challenge
Pattern design for the interior lining of eco-friendly bags for Starbucks, timed with the Dragon Boat Festival. The bags feature an abstract representation of a natural environment with the tagline “Bamboo is Cool.”
Outcome
The bags are reversible, allowing different moods depending on which side faces outward, and are designed to accompany customers in outdoor adventures together with the iconic Icy Dumplings.
Client
Starbucks China
Creative Direction
Niccoli.Design
Illustration
Ilaria Niccoli