Starbucks – Dragon Dumplings Bag

Designing eco-friendly bags for outdoor adventures

Sector Food & Beverage
Location China
Scope Art Direction · Graphic Design · Illustration

Challenge

Pattern design for the interior lining of eco-friendly bags for Starbucks, timed with the Dragon Boat Festival. The bags feature an abstract representation of a natural environment with the tagline “Bamboo is Cool.”

Outcome

The bags are reversible, allowing different moods depending on which side faces outward, and are designed to accompany customers in outdoor adventures together with the iconic Icy Dumplings.
Client Starbucks China
Creative Direction Niccoli.Design
Illustration Ilaria Niccoli