Starbucks – Spring Campaign FY22

Translating radiant optimism into photographic campaigns

Sector Food & Beverage
Location China
Scope Advertising · Art Direction · Photography

Challenge

Energetic creativity and mood-boosting colours encourage positivity. An uplifting moment against global gloom and doom, radiant optimism is both delightful and defiant.

Outcome

Super macro, hyper real photography expresses the richness of a new beginning after the cold winter. Each of the three phases of Spring showcases a different drink, emphasised by the related flowers, colours and key-ingredients. Luxurious and elegant, the detailed art direction spans from flowers selection to their composition.
Client Starbucks China
Art Direction Niccoli.Design
Photography Sabine Sheer