Starbucks – Summer Campaigns
Channelling seasonal energy through vibrant visuals
Challenge
The campaign captures renewal with summer’s lengthening days and lingering afternoon light, channeling excitement about seasonal moments. Three distinct color palettes represent three campaign waves throughout the season.
Outcome
Vibrant hues convey optimism and joy, while neutral tones balance and complement the range of Starbucks summer products.
Client
Starbucks China
Creative Direction
Niccoli.Design