Sospeso Coffee
Branding a community-driven coffee concept
Challenge
A ‘caffè sospeso’ (suspended coffee) is an Italian tradition from Naples. Caffè Sospeso aims to be a day-time social club, where people can meet and support each other as part of a real community, while they enjoy good coffee and a curated selection of food and drinks.
Outcome
The brand identity reflects the spirit of community and culture that the suspended coffee tradition embodies, creating a warm and welcoming visual language for the concept bar.
Client
Concept design
Creative Direction
Ilaria Niccoli