Santoni – Showroom Visuals
Translating innovation into showroom visuals and sales tools
Challenge
Santoni Knitting Machinery, known for its innovative and cutting-edge approach in the knitting field, needed to translate its vision into a cohesive set of showroom visuals and sales materials for its Shanghai location.
Outcome
The project included vertical banners for the showroom, a smart modular sales kit — each folder holding up to five interchangeable flyers selected based on the client being met — and a set of 50 proprietary icons designed to visually convey complex technical concepts to end users.
Client
Santoni Knitting Machinery
Creative Direction
Niccoli.Design