Boutique de Beauté
Building a natural skincare brand from scratch
Challenge
Boutique de Beauté is a brand new line of natural skincare products. The project required brand positioning and art direction for a fresh yet sophisticated look.
Outcome
The materials and techniques (craft paper, watercolours, hand drawings) give a natural and tactile feeling, whilst the rose gold hot foil makes it premium.
Client
Boutique de Beauté
Creative Direction
Ilaria Niccoli