Starbucks – XMAS Chilled Cups

Niccoli.Design was asked to develop a reinterpretation of the classic Christmas themed retail cup in order to make the Ready-to-Drink coffees recognisable and festive.

The concept for all five cups revolves around the idea of a gift ribbon that flows around them and connects them as part of the same family. A consistent and clear brand look with the joy and excitement of presents wrapped in ribbons makes these cups outstanding versus the competitors.