DTMF.io
Building a digital brand for virtual phone numbers
Challenge
DTMF.io is a startup offering virtual mobile, local and toll-free numbers in more than 50 countries worldwide. The logo refers to the original rotary dial Touch-Tone, emphasizing the roots of the service and its primary, essential functions.
Outcome
The tones of violet in the color palette let the app distinguish itself from the crowd. The communication campaign emphasizes the company’s offer by placing the device in remote locations, following the tagline ‘Your local number, anywhere.’
Client
DTMF.io
Creative Direction
Ilaria Niccoli