Santoni – ITMA Fair
Simplifying complex technology through infographics
Challenge
Santoni Knitting Machinery presented MyKnit at the ITMA fair in Shanghai, a platform merging mass customisation with advanced circular knitting technology to enable tailored knitwear production at mass production speeds.
Outcome
The booth visuals and marketing materials were designed through infographics, aiming to simplify the process clearly and straight-forward for fair visitors.
Client
Santoni Knitting Machinery
Creative Direction
Niccoli.Design