Starbucks – Autumn Campaign
Revitalising seasonal visuals with naïve illustration
Challenge
An ad campaign promoting seasonal beverages including Pumpkin Spice Latte and GoodGood plant-based food options. Autumn is the season of falling leaves and returning to school.
Outcome
The visuals bring back the feeling of starting a new season with excitement and optimism through naive drawings and colour blocks that revitalise the clean, house-style layout.
Client
Starbucks China
Creative Direction
Niccoli.Design