Starbucks – Mid-Autumn Campaign

Ad campaign and visual merchandising for the Mid-Autumn Festival to promote new mooncake flavours and three-tier packaging. The design approach emphasized lightness, sophistication, and packaging showcase, with seven flavors represented through lunar phases.

A lockup logo meaning “Everything goes well” with dual-meaning Chinese characters was created alongside campaign visuals that integrate a kerchief as a shopping bag replacement, reinforcing the brand’s sustainability messaging while celebrating the cultural tradition.