Starbucks – Lunar New Year Gifting

Starbucks KU-KEE Limited Edition Gift Box was designed to celebrate the Chinese New Year of the Ox. The design draws from the traditional Chinese concept of He (meaning melting), merging harmonious circular forms with geometric squares.

The rectangular outer packaging features a traditional circular latch secured by a stylized ox charm that can be worn via an attached leather string stored in a red envelope. The color palette combines deep red and gold with a fresh neon turquoise. Each cookie receives individual wrapping with hot gold foil printing, creating a premium and ritual unboxing experience.