Starbucks – Christmas Campaign

Interpreting global guidelines for a local audience

Sector Food & Beverage
Location China
Scope Advertising

Challenge

Bold and fun is the Christmas ad campaign for Starbucks China. The international guidelines have been interpreted in order to meet the local young customers.

Outcome

The assertive drinks emerge from the composition and interact dynamically with food elements in a playful arrangement that balances festive energy with product appeal.
Client Starbucks China
Art Direction Niccoli.Design