Starbucks – Christmas Campaign
Interpreting global guidelines for a local audience
Challenge
Bold and fun is the Christmas ad campaign for Starbucks China. The international guidelines have been interpreted in order to meet the local young customers.
Outcome
The assertive drinks emerge from the composition and interact dynamically with food elements in a playful arrangement that balances festive energy with product appeal.
Client
Starbucks China
Art Direction
Niccoli.Design