DTMF.io is a startup offering virtual mobile, local and toll-free numbers in more than 50 countries worldwide; those numbers support the basic functions a phone has, such as sending and receiving SMS and calls.
The name refers to a telecommunication signaling system. The logo refers to the original rotary dial Touch-Tone, and emphasizes the roots of the service and its primary, essential functions.
The tones of violet in the color palette let the app distinguish itself from the others and stand out from the crowd.
The communication campaign emphasizes the company’s offer by placing the device in remote locations, following the tagline “Your local number, anywhere”.
Client: DTMF.io
Creative Direction: Ilaria Niccoli