Moon+Moment is the theme of the FY22 mooncake gift boxes designed for Starbucks.
The design conveys fun, youth, urban look and sophistication.
On the outside a golden moon (textured hot foil) stands out of a clean and fun colour palette. On the inside, a sophisticated illustration, inspired by a dreamy, mountaineering scenario, where the lines are moved by a gentle breeze. Lines and dots are a way to graphically express movement and grounding, conveying an abstract essence.
The concept sustains the planet by giving a 2nd life to the premium packaging, while embracing the idea of capturing your special moments, by converting the boxes into photo frames and collection boxes.
Client: Starbucks China
Art Direction: Ilaria Niccoli