Starbucks Chilled Cup was launched in China in 2018 as a Premium Ready to Drink offering with high quality ingredients (coffee bean extract and fresh raw milk), fresh taste and an authentic brewing process.
Its target audience are young, urban, sophisticated females who want to chill out and enjoy a me-time moment during their frenetic life.
In Spring 2021, Starbucks launched the Limited Edition Cherry Blossom Macchiato which brightens up the season with romance and grace.
The design expresses the overwhelming and romantic spring feeling whilst keeping the layout artful and premium.
Creative Direction: Niccoli.Design
Client: Starbucks China