Ad campaign for Starbucks to promote seasonal drinks (the highly anticipated Pumpkin Spice Latte among others) and GoodGood (plant-based) food.
The concept
Autumn is the season of falling leaves and returning to school. These visuals bring back the feeling of starting a new season with excitement and optimism through naive drawings and colour blocks that revitalise the clean, house-style layout.
Client: Starbucks
Creative Direction: Niccoli.Design