Hand over Today to Tomorrow.
The GoodGood campaign, designed for Starbucks, promotes a sustainable lifestyle through a series of “green” initiatives and promotions.
Positive, fun, bright and fresh are the characteristics of the visuals. A set of harmonious green colour palette carries the eco-friendly message across, paired with street-style looking illustrations and font to deliver fun.
Client: Starbucks
Creative Direction: Niccoli.Design
Illustrations: Ilaria Niccoli