The Summer campaign is unabashedly joyful, fresh and optimistic.
No matter what's happening in the world, it's easy to tap into a renewed sense of optimism with the arrival of summer. As the days lengthen and the afternoon sun lingers in the sky, we're filled with a spark of excitement at the promise of another season of idyllic summer moments and outdoor adventures. Three colour palettes mark the three waves of Summer.
While vibrant colours bring optimism and joy, neutral tones are here to balance and support the variety of Starbucks summer products.
Client: Starbucks China
Creative Direction: Niccoli.Design