Santoni Knitting Machinery is well known for its innovative and cutting-edge approach in the knitting field.
At ITMA fair in Shanghai they presented MyKnit, which combines Cimpress' user-friendly mass customisation platform with the flexibility of the advanced circular knitting technology of Santoni, automating the whole process to achieve one-step tailor-made knitwear production. The process, sustainable and agile, allows customers to personalise apparel in one click, while producing at the same speed and efficiency as mass production.
For this event Niccoli.Design has been asked to design the visuals of the booth and the marketing materials. We approached the design in the form of infographics to simplify the process clearly and straight-forward.
Client: Santoni Knitting Machinery
Creative Direction: Niccoli.Design
Graphic design: Robin Popa