Bamboo is Cool.
We designed for Starbucks the pattern of the inner linen of these beautiful and environmentally conscious bags.
They have been designed for the Dragon Boat Festival, to accompany the customers in outdoor adventures, together with the iconic Icy Dumplings.
The design is an abstract representation of a natural environment and well expresses Starbucks aesthetics and tone on voice.
The bags can be reversible and used inside-out in order to convey a different mood and status.
Client: Starbucks
Creative Direction: Niccoli.Design
Illustration: Ilaria Niccoli