Elegant, romantic, fresh and bright: the new season has come and has brought new hopes and excitement for the new start.
The concept evolves around the cherry blossom blooming stages (blossoms, blooming and falling) expressing the difference through the drawings and colours. The background graphics are simple and bright and let the products pop out and drive the expressiveness of the campaign.
The bold and dynamic fonts bring fun and sparkles to the layouts.
Client: Starbucks China
Creative Direction: Niccoli.Design