Introducing the revived Toffee Hazelnut flavor of Starbucks RTD Frappuccino just in time for the holiday season. The design draws inspiration from the retail cups, ensuring a consistent regional presence across all channels and shared campaigns.
The label prominently features a festive red color to capture the essence of the holiday season.
Explore some of the creative proposals crafted during the conceptual stage below.
Client: Starbucks
Art Direction: Niccoli.Design