We are glad that, for the second year in a row, Starbucks has chosen Niccoli.Design to design their Ready-to-Drink Chilled Cups for the Holiday season, by reinterpreting the current Christmas-themed retail cups.
Our goal was to leverage the retail halo of Starbucks in the Christmas season and bring the Starbucks holiday experience to more consumers beyond the stores, while raising the market buzz around this category as well as attracting new customers.
A consistent and clear brand look with the joy and excitement of presents wrapped in ribbons and wrapping paper, makes these cups outstanding vs. the competitors and helps them to get noticed on the shelf
Client: Starbucks China
Creative Direction: Niccoli.Design