Creative Lebanon is part of a bigger project coordinated by UNIDO (United Nations Development Organization), Creative Mediterranean. It is an extensive cooperation project that involves seven countries, from Atlantic to Middle East: Morocco, Algeria, Tunisia, Egypt, Palestine, Lebanon and Jordan. Each nation has been evaluated based on its singularity, highlighting the wide range of creative realities in specific areas in the international market - from ‘Europe to the Gulf countries’. This project emphasizes the role, behind every single craftsman or artist, of complex realities made of families and communities and their stories.
A team of local and foreigner designers launched a new creative hub in Beirut, including fashion brands and olive oil cooperatives. I was in charge of the design of a special packaging system for three of those: Batroun, Chadra and Hermel. The three projects are focused on the main targets such as local market, foreigner market and top quality.
I helped the three communities to bring their souls and amazing stories out, through a colorful, alive, yet sophisticated and premium brand image.
Agency: D22
Packaging designer: Ilaria Niccoli