Starbucks - Spring campaign FY22
advertising, art direction, photography
Energetic creativity and mood-boosting colours encourage positivity. An uplifting moment against global gloom and doom, radiant optimism is both delightful and defiant.
Super macro, hyper real photography expresses the richness of a new beginning after the cold winter.
Luxurious and elegant, detailed art direction of photography, from the flowers selection to their composition.
Each of the three phases of Spring showcases a different drink, emphasised by the related flowers, colours and key-ingredients.
Client: Starbucks China
Art Direction: Niccoli.Design
Photography: Sabine Sheer