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Starbucks - Spring campaign FY22

advertising, art direction, photography

Energetic creativity and mood-boosting colours encourage positivity. An uplifting moment against global gloom and doom, radiant optimism is both delightful and defiant.

Super macro, hyper real photography expresses the richness of a new beginning after the cold winter.

Luxurious and elegant, detailed art direction of photography, from the flowers selection to their composition.

Each of the three phases of Spring showcases a different drink, emphasised by the related flowers, colours and key-ingredients.

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 Client: Starbucks China Art Direction: Niccoli.Design Photography: Sabine Sheer

Client: Starbucks China
Art Direction: Niccoli.Design
Photography: Sabine Sheer