Defining the soul, the name and the visual ideantity of the brand new bonsai workshop, a multi-funcional space located in a suggestive area of Shanghai.
The name:
PENJING is the ancient Chinese art of depicting artistically formed trees and landscapes in miniature. The first part of the brand name evokes the uniqueness of the Chinese location.
LAB evokes the hotbed of ideas, the creative workshop where it’s possible to experiment new techniques, as in a clean, rigorous chemistry laboratory.
I designed for them the whole branding experience: naming, logo, stationary and strategic presentation.
Client: Pen Jing Lab
Creative Direction: Niccoli.Design