Viola, the Italian craft beer, has recently made a new beer produced in China, and targeted to Chinese consumers.
The new Viola is faithful to its pioneering spirit, as the evolution of the icon. It identifies the desire for a western lifestyle that embraces Chinese pride.
In order to affirm Viola's positioning as the best “Italian dream”, while enabling customers (both doers and dreamers) to live the Italian lifestyle, Viola decided to place a few “Points of Experience” in high-end supermarket in Shanghai.
The PoE / PoS will boost Viola’s promotion, through four touch points:
RECOGNITION: eye-catching design
AWARENESS: sharing the knowledge of the brand through a video broadcasting
EXPERIENCE: tasting area
SHARING: dedicated video and photo area
Client: Viola
Creative Director: Ilaria Niccoli