The second weekend of June China celebrates the Dragon Boat Festival. For this occasion families and friends get together and watch the boat race and eating dumplings.
This year Starbucks offered an eco-friendly alternative to the bento box and bags for picnics all made of bamboo.
The design of the campaign reflects the ‘green’ approach and makes it appealing for the younger generation, through an abstract representation of the bamboo forest in neon colours.
Client: Starbucks China
Creative Direction: Niccoli.Design