Southy is a project born to promote and commercialize typical products of the south of Italy, such as olive oil, wine, dairy, pasta, organic compotes, etc.
The packaging recalls the southern tradition of playing cards, a special hobby for both elderly and young people.
Every character of the cards is reinterpreted in a modern and ironic way, he/she talks to the customer representing its own chategory of product or occasion (such as drinks, veggie, spicy, christmas , etc.)
Client: Southy Srl
Creative Director: Ilaria Niccoli