Design proposals for Nactalia, a brand part of Sodiaal Group, French leading dairy co-operative group.
As a freelance packaging designer at Nude Shanghai, I designed a few proposals for two categories of powder milk (Serie Care and Gold) and different ages.
The first proposal highlights the quality of the product through the milk stream coming from the French Quality mark.
The second option plays with Nactalia’s mascotte, customizing the core of the pack (the brand’s drop) with a graphic style directly linked to the kids’ age.
Second design proposal.
Agency: Nude for Nactalia
Senior Art Director: Ilaria Niccoli