Christmas campaign for KIKO COSMETICS.
Christmas is a special moment where everything might happen, where dream and reality become a unique dimension. In this intersection of tangible and imagination KIKO woman can experience her surreal dream and find the best expression of herself. The reflections recall the optical distortion of the reality, creating an atemporal and aspational landscape.
The result is a bizarre, dreamlike, unconscious dimension, where the woman can be at the same time dreamy and resolute, feminine and futurist.
The packaging uses the holographic paper to emphasizes the moirè effect. While geometry and lacquer give a premium effect to the secondary packaging, the primary one uses the holographic print to recall the external graphics.
Client: KIKO Cosmetics
Art Director: Ilaria Niccoli